A brand for kids who want to be adults, created by adults who care about their inner child.
Suitable for tramping around the urban jungle, a lonely expedition to the end of the garden and traveling in the Earth's cosmos. Ideal for rebellious individualists who make their own decisions.
No Sugar fans draw energy from the inside. They are stimulated by the curiosity about life, willingness to follow their own paths, and discovering the world "in their own way”.
The brand key idea is shaping good taste from an early age, instilling in children the care for aesthetics and love for beauty. Patterns and colors have been drawn from the reality that surrounds us. Collections consist of simple and comfortable cloths sewn from cotton knitted fabric. Each season reveals the new scene of the world.
No Sugar is the brand for those who have good taste in clothing.
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